Banco Popular y de Desarrollo Comunal, a Costa Rican worker-owned bank, used its official X (formerly Twitter) account in late January 2026 to encourage customers to take advantage of exclusive discounts and adopt responsible financial habits during the challenging post-holiday period known as “cuesta de enero.”
On January 25, 2026, Banco Popular CR posted: “En esta cuesta de enero, las BP Promociones vienen al rescate. Acceda a descuentos exclusivos en la app y haga que su dinero rinda más.
No espere más, descargue la app desde https://t.co/Cm9WF0Faby y disfrute de las promociones que tenemos para usted. ¡Aproveche ahora! https://t.co/KqT6jAj7Nc“.
The following day, on January 26, the institution reiterated its message with another post: “¿Anda buscando descuentos en esta ‘cuesta de enero’?”
Later that same day, Banco Popular CR advised followers to reassess their spending after the December holidays and set a budget for the new year. The tweet read: “Después de diciembre, lo más importante es revisar sus gastos y definir un presupuesto para el nuevo año. Analice lo que gastó y ajuste donde sea necesario. https://t.co/h1si2BAiTI”.
Banco Popular y de Desarrollo Comunal is owned by Costa Rican workers through mandatory pension contributions and operates under a governance framework involving worker assemblies and corporate leadership structures such as the Asamblea de Trabajadores y Trabajadoras and Junta Directiva Nacional (official website). The bank aims to promote wellbeing and prosperity among Costa Rican families and communities by offering a variety of financial services including credit solutions, digital banking options for individuals and businesses, and specialized offerings through subsidiaries like Popular Pensiones (official website). As part of its mission, Banco Popular regularly provides guidance on financial management for its clients.
