Banco Promerica announced on April 24 a renewed commitment to supporting sports and wellbeing activities in Costa Rica, aiming to connect with individuals who view physical activity as a tool for personal growth and achievement.
The bank said more people are adopting disciplines such as athletics, cycling, triathlon, and open water swimming as part of their daily routines. This trend reflects a lifestyle focused on physical, mental, and personal wellbeing.
In response to this development, Banco Promerica is strengthening its efforts to be present in the lives of athletes and add value both during their training processes and at the events they participate in. Marianne Hütt, Director of Marketing at Banco Promerica, said: “Vemos el deporte como una forma en que cada persona se reta y avanza. La disciplina que desarrollan se traslada a su vida personal y profesional, y eso nos motiva a ser parte de ese proceso.”
According to the bank’s announcement, this support translates into specific actions for clients—such as benefits and experiences that help them advance through different stages of their athletic journey. Whether starting a new challenge or seeking higher performance levels, Banco Promerica aims to assist customers throughout.
The bank highlighted that endurance sports reflect values like consistency, planning, and long-term vision—principles that also guide how it supports clients’ sustainable growth. The growing communities around these sports create opportunities for connection and promote healthy habits while enhancing collective wellbeing.
Continuing with this approach, Banco Promerica is building an ecosystem that integrates sport with tailored products and experiences. The goal is to help more people improve their performance. Hütt added: “Creemos en quienes hacen espacio para entrenar, en quienes equilibran su vida personal y profesional mientras persiguen una meta, y en quienes encuentran en la constancia una forma de superarse. Nuestro rol es habilitar ese camino.”
With this strategy focused on accessibility and real-life connections—including those related to sports—the bank reaffirms its commitment to being closer to its customers.
